How much do you pay for your subscriptions per month to video streaming services? If you haven’t made any calculations, just beware that Americans spend almost $50 on average for video streaming services, like Netflix, Hulu, HBO Max, etc. Many people use multiple platforms to make sure that they have a full catalog of films and shows, updated regularly.
This fact is quite interesting, and it gives some hints to think about the ways those streaming services catch our attention. Because if they all offered similar things, we would never pay for more than one platform monthly, although the numbers prove that consumers tend to do so.
Luckily, our TV entertainers of the modern era employ various ideas and strategies to stand out among competitors and gain more and more customers, as it’s accepted to do in any other business field. What showed us the gaming industry, is that people love getting immersed in virtual reality, and what showed us companies like Ignition online casino, is that online experience can be preferred over traditional in-person options. Why, because in exchange for real-life experience, the same online casino platforms can offer more safety and security, anonymity, and much more. All industries can find these hidden gems in their field, and this is what streaming services do to keep traditional TV under enormous deadly pressure.
In this article, we analyzed 3 main and well-loved streaming services and magnified their marketing strategies regarding content creation and audience engagement, so you make a better choice for the platform that will fit your needs the most.
The King of All – Netflix
Netflix is famous for having a huge library of content. And when we say huge, it is huge. The streaming giant has more than 10.000 titles worldwide, which differs from country to country, of course. And do you know which country has the most extensive library available? If your guess is the United States, then it’s not that correct. Slovakia alone has more than 8,000 titles, followed by Bulgaria, Latvia, and Estonia, whereas the US platform has around 6,000 movies and shows.
As you already can see, the main strategy of Netflix is quantity. Don’t get this wrong, since it doesn’t mean questioning the quality of many content materials, such as The Queen’s Gambit, The Crown, House of Cards, and much more. However, for Netflix, it’s important to add as many titles each month as they can, to keep their subscribers on the board, and imagine that they succeed in this mission. Otherwise, many people would not be ready to pay the increasing fee of their subscription every time.
For Children and Beyond – Disney+
When it comes to providing content for the whole household, Disney+ is the one that knows how to work the magic. They have masterfully implemented a strategy that concentrates on the youngest viewers, offering for them a big collection of animated films, TV shows, and educational content. No need to mention here the classics like “The Lion King” and “Cinderella” or the modern hits “Frozen” and “Moana”. Disney+ has imposing titles that children will always remember.
However, the biggest advantage of Disney+ is its partnership with National Geographic and the ability to offer bundles alongside ESPN+ and Hulu. This strategic move not only enhances the value for subscribers but also provides a comprehensive entertainment package that caters to a variety of interests. From family-friendly content on Disney+ to thrilling dramas on Hulu and exciting sports action on ESPN+, the bundle offers something for everyone in the household.
Apple TV+: Quality Over Quantity
Apple, as you know, is not a company that may lack creative ideas or beneficial marketing strategies. The company’s video streaming platform is relatively new, and it’s natural that practically, it’s impossible to have enough titles to compete with Netflix or Disney+. However, Apple+ isn’t even trying to do that, obviously positioning itself as a platform with exceptionally original content. This means you won’t find here already famous, “old but gold” movies on the platform, but you will find pretty much impressive series and movies though.
One good example is the critically acclaimed film “Coda.” This heartfelt and moving story touched audiences around the world, demonstrating the power of inclusive storytelling and leaving a lasting impact. Another standout series is “Ted Lasso,” a delightful comedy that has garnered widespread acclaim for its lovable characters and uplifting vibes.
If you prefer Apple’s content, beware that they provide free subscriptions on different occasions. For example, when the movie “Emancipation”, featured Will Smith released, Apple gifted one month of free subscription to those who would use the code “Will Smith” during the checkout. Also, when you buy a new Apple product, they come with 3 or 6 months of free Apple TV+ subscriptions.
Final Thoughts
Streaming services like Netflix, Disney+ and Apple TV+ have embraced their unique strategies to captivate audiences and stand out in the competitive streaming landscape. Of course, the best experience can be having several subscriptions and feeling the magic of unlimited content, but if you want to cut your expenses, then better to understand the uniqueness of each platform and choose your entertaining companion based on that.
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