E-Commerce platform Myntra, an online shopping portal decided to change it’s logo after a woman lodged a complaint in December 2020 calling it ” insulting and offensive towards women”.
Naaz Patel, an activist and the founder of an NGO called Avesta Foundation. In her complaint, she demanded the removal of the logo and calling for action to be taken against the company. She alleged that the old logo resembled a naked woman.
After the complaint was filed; Mumbai Police’s cybercrime department then sent an email to the Myntra, informing the company about the complaint. Myntra, the Flipkart-backed e-commerce giant responded to the complaint stating that it will change its logo within a month’s time.
As per reports, the company has issued printing orders for packaging material with their new logo; however, the company is yet to reveal its new logo to the public, it has already started the process of replacing the old logo on all platforms, including the website and app.
DCP of Cyber Crime Department of Mumbai police, Rashmi Krandir said, “We found that the logo was offensive in nature for women. Following the complaint, we sent an email to Myntra and their officials came and met us. The officials said they will change the logo in a month’s time,”
