Panasonic India Unveils the LUMIX S9: A Lightweight Powerhouse For Content Creators With Full Frame Sensor, Real-Time LUT Function, And LUMIX Lab App

Panasonic India just launched a compact full mirrorless camera for content creators named LUMIX S9. This camera features a 24.2-megapixel full-frame CMOS sensor and stands out among other professional cameras with its lightweight that is just 403g. As far as stabilization is concerned this camera comes with features like Phase Detection Auto Focus (PDAF) for improved subject tracking and Active Image Stabilisation (I.S.) to reduce handheld blurring.

The camera has been launched in India in four different color options that are Jet Black, Crimson Red, Dark Olive, and Night Blue. The Lumix S9 camera is priced at Rs 1,49,990 and for the combo kit that comes with 20-60mm lens, the price goes up to Rs 1,79,990. The camera will be available for buyers across all Panasonic brand shops, Lumix Lounges, and dealer networks across India.

This LUMIX S9 camera not only serves the content creators with the professional grade photography, and videography capabilities but also comes with a Real-Time LUT Function thus allowing creators to add the presets directly on the camera. You can not only choose between a range of presets but also make yours on its app. The company also announced an app named LUMIX Lab app for the iOS and Android smartphones that lets you access shots captured through the camera, edit them, and share them.

This camera comes with the new  MP4(Lite) mode 4K video that is perfect for transferring to your smartphone thereafter you can easily crop it for different aspect ratios thus making it perfect for different platforms like YouTube videos, Reels, and others. This camera comes with the battery pack DMW-BLK22 though you can also use the camera while powering it with the battery connected to the USB-C port available on it.

Commenting on the launch, Manish Sharma, Chairman, of Panasonic Life Solutions India and South Asia, said,

At Panasonic, we are committed to delivering exceptional value for our customers and are proactively thinking of what our customers need. It is evident that India’s content creator ecosystem is rapidly expanding, driving significant growth in the camera market. LUMIX S9 is designed to meet the evolving needs of modern creators, offering a compact and lightweight design without compromising on performance. We are seeing a great response to our products in the Indian market. In the full-frame category, we have grown by 50% last year in India and with this new launch, Panasonic is well-positioned to capture this dynamic space. LUMIX S9 is an interesting product with new age features, that the photographer in me is excited to get my hands on.