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Anoto’s business transformation is underway with new products and a brand evolution

Stockholm, 4 October 2024 – Anoto Group AB (publ) (”Anoto”) announces today that its business transformation is fully underway. Following recent recruitment announcements, our new core management team is in place to lead an exciting new direction for the group. In early October, timed for Black Friday and the Holiday period, the company will be releasing ‘LivePen’, a new, affordable digital pen in tandem with its companion ‘LivePen’ app. Understanding how audiences respond to the new pen and app experience and how it instantly brings users handwritten notes and drawings to digital life, is part of the new data driven approach to inform future customer experience enhancements, as well as future pen and software developments.

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