JSW MG Motor India Introduces AI Chatbots Avira and Vir in Partnership with Google Cloud
JSW MG Motor India, in collaboration with Google Cloud India, has launched two AI-powered chatbots, Avira and Vir, marking a significant step in automotive customer service innovation. Developed using Google Cloud’s AI capabilities and Riafy’s expertise in AI app development, these digital assistants aim to enhance customer interactions and service.
First in India
JSW MG Motor India becomes the first car company in India to implement this advanced digital technology for customer engagement. The chatbots, based on Google Cloud’s PaLM 2 large language model (LLM), will be accessible across multiple platforms, including the MG website, WhatsApp, EVPEDIA website, and EVPEDIA WhatsApp.
These AI chatbots are designed to:
– Improve operational efficiency
– Enhance customer experiences
– Drive sales
– Provide insights into customer interactions
The chatbots offer personalized interactions with real-time support, adapting responses based on customer preferences and history. They feature multilingual capabilities and are designed to conduct natural, dynamic conversations, learning from each interaction to become more intuitive over time.
Satinder Singh Bajwa, Chief Commercial Officer, JSW MG Motor India, stated, “We continue to leverage technology to redefine customer engagement and operational excellence. In collaboration with Google Cloud, the launch of Avira and Vir marks a significant milestone in our journey to enhance consumer experience.”
Bikram Singh Bedi, Vice President, and Country MD, of Google Cloud India, expressed excitement about the collaboration, emphasizing their role in helping JSW MG Motor India innovate and reimagine consumer experiences through Google Cloud’s AI platform.
Avira: Enhancing the Car-Buying Journey
Avira is specifically designed to improve the car-buying experience. Available via text and voice on the JSW MG Motor India website and WhatsApp, it assists with inquiries about JSW MG cars and efficiently resolves customer queries. Avira uses advanced generative AI to ensure human-like interactions, creating a seamless experience for potential car buyers.
Vir: The EV Information Hub
Vir focuses on providing comprehensive information about electric vehicles. Accessible through the EVPEDIA website and WhatsApp, it serves as an expert guide on electric cars, educating customers about the latest developments in the EV landscape. Vir aims to help customers make informed decisions about electric vehicles by providing detailed insights and easy access to vital information.
This initiative is part of JSW MG’s broader strategy to leverage technology for customer satisfaction. It follows previous tech-first initiatives such as MG Xpert, MG Epay, MG VPhy NFT, and MGVerse. The company’s introduction of innovations like these AI chatbots and MG Metaverse underscores its commitment to meeting evolving customer needs and fostering stronger relationships in the digital age.
