Vi (Vodafone Idea) has stepped into the spam-fighting arena alongside its competitors by launching an AI and ML-powered spam detection system. The telecom giant announced today in Mumbai that it has already successfully identified over 24 million spam messages during its initial testing phase.
While third-party apps like Truecaller have long been the go-to solution for spam detection, telecom operators are now taking matters into their own hands. Back in september, Airtel introduced its own AI-powered system for identifying spam calls and messages, while the state-owned BSNL showcased their AI/ML solution at the Indian Mobile Congress 2024. Vi’s entry into this space marks another major telecom provider acknowledging the growing need for built-in spam protection.
In an era where SMS-based fraud is on the rise, Vi’s new solution automatically flags suspicious messages with a “Suspected Spam” tag, giving users an instant heads-up about potential threats. The system works in real-time, analyzing incoming messages using AI algorithms trained on millions of examples to spot fraudulent links, unauthorized promotions, and identity theft attempts.
“As more customers embrace digital communication, we recognize the growing threat posed by SMS based spams and potential scam attempts. Our AI-powered spam detection technology reinforces our commitment to customer safety by delivering proactive, real-time protection. Vi is focused on staying ahead of these threats and empowering customers with information to make their mobile experience safer,” said Jagbir Singh, CTO, Vodafone Idea Limited.
The new system employs sophisticated pattern recognition to learn from various spam indicators, including suspicious links and unusual sender patterns. What makes this solution particularly user-friendly is that it requires no additional setup or app installations from customers, and comes at no extra cost – a notable advantage over third-party solutions.
But Vi isn’t stopping at just SMS protection. The company revealed it’s also working on solutions to curb spam, including voice calls, to ensure its users are further protected from unsolicited calls.
Their current measures include:
- Simplified mobile-app URL for reporting spam
- Whitelisting of brand message URLs
- UCC (Unsolicited Commercial Communication) detection to identify bulk call patterns
- Regular customer awareness campaigns about phishing attempts
The solution is designed to continuously improve through machine learning, adapting to new spam trends and evolving threats, demonstrating Vi’s ongoing commitment to providing a safer mobile experience for its users across India.
Users can visit www.MyVi.in for more information about this new security feature and other Vi services.
