LG Electronics has announced the global launch of its innovative 77-inch LG SIGNATURE OLED T, the world’s first transparent and wireless 4K OLED TV. The groundbreaking television will debut in the U.S. market this December, followed by other markets.
First showcased at CES 2024, where it received five CES 2024 Innovation Awards including Best of Innovation, the OLED T also made TIME’s Best Inventions 2024 list. The TV features a unique transparent screen that can switch between transparent and opaque modes with a single button press.
The OLED T comes with several distinctive features:
- T-Objet: An Always-On-Display mode that turns the screen into a transparent digital canvas
- T-Bar: An information ticker that displays along the screen’s bottom edge
- T-Home: A user interface providing organized access to services, apps, and settings
“LG SIGNATURE OLED T is an exceptional user-focused innovation that offers a distinctive, multi-faceted viewing experience and unprecedented spatial flexibility,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company.
The 77-inch TV incorporates LG’s Zero Connect Box, enabling wireless video and audio transmission at 4K 120Hz. The display has received NVIDIA G-SYNC Compatible and AMD FreeSync Premium certifications for gaming performance.
Powered by LG’s α (Alpha) 11 AI processor, the OLED T maintains the company’s standards for picture quality while adding the unique ability to transform from transparent to opaque. When transparent, it creates an illusion of floating content while maintaining visibility of the space behind it, allowing for placement in front of windows without blocking natural light or views.
| Feature | Description |
|---|---|
| OLED Leadership | • World’s #1 OLED TV Brand⁶ • 11 years of perfecting OLED technology |
| Display Innovation | • First Transparent 4K Smart TV 2024 • True Wireless Video & Audio Transfer • Retractable black shade for transparent/standard modes |
| Connectivity | • Zero Connect Box for wireless solution¹ • No need for multiple cable connections |
| Processing Power | • Alpha 11 AI Processor 4K • AI Picture Pro • AI Super Upscaling³ |
| Audio-Visual Features | • Dolby Vision® • Dolby Atmos®³ • FILMMAKER MODE™ |
| Smart Features | • webOS platform • LG Channels with 300+ free channels • Up to 5 years of software updates (webOS Re:New)⁵ |
| Additional Content | • Includes specialized transparent content |
Pricing and Availability
The LG SIGNATURE OLED T is priced at USD 59,999 (approximately Rs. 51,03,485) and is currently available for pre-order in the US, with shipping scheduled to begin January 16th, 2025. LG plans to expand availability to additional markets in the coming months.
