Bajaj Chetak is a household name for every middle class family. It’s orgin was made by Rahul Bajaj.
Rahul Bajaj was the chairman of Bajaj Auto. He was born on June 30, 1938 in Kolkata. Rahul’s grandfather Jamnalal Bajaj established the Bajaj Group in 1926 and his father Kamalnayan Bajaj succeeded him un 1942. Kamalnayan started out the precursor to Bajaj Auto. Within three years he increased into new businesses, consisting of cement, electrical home equipment and scooters. Rahul Bajaj became a part of his father’s group as Deputy General Manager. He was in charge of key departments in the company like marketing, accounts, purchase, and audit. etc. Under the instruction of Naval K Firodia, CEO of Bajaj Auto, Rahul learnt the nuances of the business. Later Firodia and the Bajajs parted ways.
Rahul Bajaj built the company in the 1970s and ’80s. He grew the company’s revenues to be part of the Billion-dollar club. It was thru his initiative that Chetak and Bajaj Super models rose to prominence in the Indian market. Originally based totally on Italian Vespa Sprint, Chetak was once an less expensive means of transportation for millions of Indians for many years and is remembered as ‘Hamara Bajaj’. Bajaj sales hit a low point around 2001 after market liberalisation. But, it quickly recovered from the loss with fine advertising and promotion. Bajaj Auto reinvented itself and got here up with Bajaj Pulsar Motorcycle. In 2008, he split Bajaj Auto into three units – Bajaj Auto, finance company Bajaj Finserv and a holding company.
He was appointed the chairman of Indian Airlines in 1986 and was awarded Padma Bhushan in 2001. In June 2006, Rahul Bajaj was elected to Rajya Sabha from Maharashtra. In 2005, he resigned as chairman, his son Rajiv grew to be the Group’s managing director. In 2013, the Bajaj family received the ‘Distinguished Family of the Year’ award. They gained the award for dedicating their wealth and time for the public good.
Talking about the advertising and marketing, in the 1980s there was the digital explosion of television. All throughout India, low-power transmitters had been established and India hosted the Asian Games in 1982. It was the generation of India’s first TV soap operas – Humlog and later Buniyaad.
But amidst all this you also had that emotion-inducing advert Hamara Bajaj, a catch line that encapsulated the simple fact – that each town and village, each and every nook and corner of this amazing country had seen this top notch two-wheeler.
The company created the largest scooter market in the country through its popular ‘Hamara Bajaj’ campaigns in 1980s and 90s, was selling just one scooter category—the 100-cc gearless ‘Crystal. In July 2009, Bajaj re-entered the 100cc motorcycle segment with a better product in its ‘Discover’.” Bajaj then re-launched its new Platina in 100-cc category with better mileage. Bajaj atlast exited from scooters and made solely into motorcycles sales.
