Hotstar will compete for the digital rights to the IPL, and it might be a Jio vs Hotstar showdown

As Jeff Bezos’ company, Amazon, prepares for a fight with Mukesh Ambani’s Mukes Even before the first delivery is bowled, Amazon is said to have pulled out of the IPL broadcasting rights auction.

According to a Bloomberg story, Amazon has chosen to throw in the towel and exit the competitive bidding war. Earlier, Jeff Bezos and Mukesh Ambani, two of the world’s wealthiest men, were set to duel on the battlefield once more. With Bezos out of the picture, Ambani’s Reliance appears to have a better chance. As a result, the most likely candidates for Ambani are Walt Disney Co. and Sony Group Corp., both of which owned the rights until this year’s just-ended season. Ambani, on the other hand, has already begun war preparations. To bolster his offer, he has raised Rs 13,500 crore from James Murdoch and Uday Shankar’s investment platform, Bodhi Tree Systems.
Zee, Alphabet, and an undisclosed entity will be battling it out with Viacom18 and Disney this weekend after purchasing the Invitation to Tender (ITT).

The broadcasting rights for India’s most prized athletic event, the Indian Premier League, will be up for grabs on June 12 for the following cycle 2023-27.

This year, numerous bidders expressed interest in the five-year telecasting and internet streaming contracts. Whoever gets the broadcasting rights will have a crown jewel in their content pipeline and will have complete control of the streaming industry.
According to financial consultancy firm Elara Capital, media rights might increase by three to four times in the next cycle, to $500-600 billion, a three- to four-fold increase.

Under the leadership of Uday Shankar, Star India, the current holders of IPL rights, won the bid for the current term in 2018 for 16,300 crore for five years.