Domino’s Pizza, the multinational fast food giant has shut down its 29 recognized branches in Italy. However, the company’s Italian website stays live, listing around 14 restaurants in the country.
Domino's Pizza is officially shutting down operations in Italy after 7 years of trying to make it in the motherland of pies. Locals in Rome were asked their thoughts about the closure and the responses were… well, very Italian. 😆🍕 pic.twitter.com/6DGzVg772S
— NowThis (@nowthisnews) August 11, 2022
Domino’s started its working in Italy in the year 2015. Firstly, it was opened in Milan and then expanded it’s services to other cities including Rome, Bologna and Turin. The company’s fall in Italy was due to the ePizza SpA, an Italian firm which partnered with Domino’s in 2015 for a franchising agreement, went bankrupted in April of this year in a Milan’s court.
An Italian entrepreneur Alessandro Lazzaroni distributed the chain in Italy through a franchising agreement with ePizza SpA in 2015, and proclaimed that there is possibilities of mixing local Italian ingredients with the Domino’s American-style pizza.
At first, this claims were fine because the company was only targeting 2% market share. Domino’s executives were aware that the company will be at risk by giving the local competition, but relatively they added a new corner of the Italian food market, a technology to deliver pizzas to people’s homes. But the company did not gained any growth on the food courier apps in Italy over the next five years.
