Apple and Amazon resume advertising on Twitter: Here’s what we know so far!
Twitter CEO officially commented that Apple had resumed its complete advertising on Twitter, a microblogging site. However, some reports stated that Apple had never stopped advertising on Twitter. This might be debatable. As per various reports, Amazon, the e-commerce brand is said to have a 100 million budget for its advertising on Twitter. This is great news for Twitter. Elon Musk also thanked these brands and their CEOs for returning to advertising on Twitter. Since the day Elon Musk acquired Twitter, he witnessed a revenue drop. With big brands quitting advertising on Twitter, it suffered in terms of advertising. This was due to Elon Musk’s takeover of Twitter. So, when these two giants returned to advertising on Twitter, they sent out emails to thank them and express their gratefulness.
It is mentioned that Twitter offered big advertiser incentives to brands and sent out emails before all of this took place. As a result of which Apple Inc. as well as Amazon decided to return advertising. The incentive offer was titled as ‘the biggest advertiser incentive on Twitter’. The question lies – How long will they stay there? Will this help Twitter build its ad revenue again or not?
What will happen next will surely be awaited.
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