India’s smartphone market saw a healthy 5.6% growth in the third quarter of 2024, according to the latest IDC report. This marks a positive shift after months of mixed performance across the sector, with several major brands making notable gains.
Vivo has taken the top spot with a strong 15.8% market share, up from 13.9% last year, thanks to a 20% jump in unit shipments. OPPO wasn’t far behind, climbing to 13.9% from 9.9%, which represents an impressive 47.6% increase. Together, these two brands are leading the charge in India’s smartphone market.
In contrast, Samsung faced challenges, seeing its market share drop from 16.2% to 12.3%, a 19.7% year-over-year decline in shipments. Realme also took a hit, falling from 15.1% to 11.5%, down 19.4% from last year.
Apple, meanwhile, continues to make waves in India. The brand’s market share grew from 5.7% to 8.6%, marking a solid 58.5% increase in shipments. This growth highlights Apple’s increasing appeal among Indian consumers, who are showing greater interest in iPhones than ever before.
Motorola recorded the biggest leap, with an astonishing 149.5% increase in shipments year-over-year, raising its market share from 2.4% to 5.7%. Another standout performer was iQOO, which more than doubled its share from 2.2% to 4.2%, up by 101.4%.
On the flip side, OnePlus had a tough quarter, with its market share dropping from 6.2% to 3.6%, a 39.3% decrease. The “Others” category also shrank significantly, down from 11.0% to 7.2%, reflecting a 29.9% decline.
The data underscores a changing landscape in India’s smartphone market. Brands like Vivo, OPPO, Apple, Motorola, and iQOO are gaining ground, while some established players, including Samsung and OnePlus, are facing challenges. It’s clear that Indian consumers are looking for value and innovation, and brands that can meet these demands are emerging as the big winners.
