Is Microsoft looking forward to adding Netflix on their shopping list in 2023?

By Urvi Gupte Published on December 21, 2022, 17:00 IST

Microsoft Netflix — Image sourced from Google

As per Reuters, Microsoft is on a shopping spree and might add Netflix to its shopping list in the year 2023. Microsoft CEO Satya Nadella is known for the same since his promotion to the CEO in the year 2016. It started with the acquisition of the brand behind the popular game Minecraft. It then went on to buy LinkedIn. Further, Microsoft also bought Nuance. Currently, they are also planning to acquire the creator of the world-famous game Call of Duty. This is however disputed due to market concerns and other reasons. Further information is awaited.

Microsoft acquiring Netflix seems viable as Netflix will prove to be an easier sell, especially in Washington. Netflix and Microsoft are already closely aligned with each other. Netflix has a partnership with Microsoft as an advertising partner. And there’s more to this story. Microsoft President Brad Smith is also a part of the Netflix board. While Microsoft wants to start its own video game streaming platform, Netflix also wants to make it big in the gaming industry. Microsoft is a tech giant that can easily afford Netflix. The market value of Microsoft is 13 times that of Netflix. However, it is believed that Microsoft has its eyes on Netflix and is determined on adding it to its shopping list in the year 2023.