LG is looking forward to rebrand its image with change in logo and communication guidelines
LG is looking forward to rebranding its image among customers in several possible ways. These ways include the company’s new Brand Communication Guidelines, a change in logo. LG has issued new communication guidelines for employees all around the world. These guidelines have been framed by keeping the core values of the company at the centre which are “Uncompromising Customer Experience”, “Human-centred Innovation” and “Warmth to Power a Smile”. It will focus on customers, especially Gen Z to make it a desirable and loved brand.
Its brand logo has also got some significant changes the company will be using the more energetic LG Active Red Colour and some of the new colours like Black and white. The company has also designed a new typeface for its “Life’s Good” slogan which will be used more widely as a brand asset in product packaging. The logo will come to life in digital space to engage customers in a new way. The L and G can perform eight new kinds of motion that include nodding, spinning, and winking.
“Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which harmonically blends innovation and warmth,” said William Cho, CEO of LG Electronics. “Implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers transcending generations and locations.”
Why do companies do rebranding?
There are a number of companies out there that opted for rebranding but their reasons were never the same. One of the reasons is that companies looking forward to going to an international brand rebranding themselves in a way that it sounds appealing in the international market. Businesses often rebrand to attract new customers or become more appealing to a targeted audience.
It won’t be wrong to say that LG is somewhere trying to attract Gen Z youth to drive its sales.
