Noise Expands to Selfridges, London and Printemps, Paris, Marking Entry into UK and EU Markets
Indian smartwatch and connected lifestyle brand Noise has officially entered the UK and European markets with its launch in iconic department stores—Selfridges in London and Printemps in Paris. This move comes shortly after the brand’s expansion into the Middle East via Virgin Megastores, and aligns with its wider international growth strategy.
With this expansion, Noise is extending its global footprint by introducing its flagship products to new audiences in two of the world’s most recognised premium retail destinations. The brand’s products are now available through the Smartech experience zones at both Selfridges and Printemps, offering UK and EU consumers a hands-on introduction to its range of smart wearables.
Known for its decade-long presence and leadership in India’s wearable tech space, Noise is aiming to replicate its domestic success globally. The brand is adopting a multi-channel strategy that includes partnerships with premium retailers, online platforms, and established distribution networks to reach a broader consumer base.
“As we continue to emphasize the relevance and adoption of smart wearables in India, we are equally bullish about making premium smart wearable experiences accessible to a larger network of global audience. Our strategic launch at iconic retailers like Selfridges in London and Printemps in Paris marks a key milestone, enabling us to bring innovative, Made-in-India products to consumers around the world and accelerate the brand’s international growth,” said Gaurav Khatri, Co-Founder of Noise.
Noise enters the region at a time when demand for wearable technology is rising rapidly. In Europe, smartwatches and fitness trackers make up 53% of the wearable tech revenue, with projections suggesting the market will reach $48.5 billion by 2030, growing at a compound annual growth rate (CAGR) of 14.2%. The UK market is also expected to see accelerated growth, reaching $14.1 billion by 2030 with a CAGR of 15.7%.
The brand will offer its complete portfolio across smartwatches, smart rings, and audio products. Flagship offerings such as the Luna Ring, ColorFit Pro Series, and Master Buds developed in collaboration with Bose will be part of the launch. Additionally, the NoiseFit App—India’s top-rated health and fitness platform—will play a key role in offering a connected experience to international users.
Noise’s latest expansion highlights its intent to bring “Made in India” innovations to global markets while positioning itself competitively in the rapidly evolving wearable tech segment in the UK and EU.
