Here are five technological developments from the last week and how they may influence your organization. Did you happen to notice them?
1 —Ahead of an e-commerce push, Twitter introduces new adoptions and a revised algorithm.
Twitter said this week that it has upgraded its ad functionality and revamped the system that determines which advertising users view. The adjustments come as the social media behemoth works to lay the groundwork for future retail features. Twitter also revealed that it is working on tools to assist companies in using advertisements to find users who are likely to make additional purchases directly in the app. (Photo courtesy of Reuters)
Why is this significant for your company:
Is Twitter a good fit for your company? Perhaps. The firm is taking significant measures to reach out to small companies by making advertising more accessible and competitive, as well as attempting to mitigate some of the toxicity. Twitter, like Facebook, is anticipated to compete with Amazon for e-commerce consumers wanting to buy items on its site. All of this implies that small companies that use Twitter have a lot of potentials.
2 — BrightHire’s Zoom-based job interview software receives $20.5 million in Series B funding.
BrightHire just secured $20.5 million in venture capital. By collecting information from a Zoom interview and using the data to aid make hiring decisions, the firm hopes to revolutionize the way people are employed in organizations. The new financing and development of the software aim to transform the way businesses are formed by assisting firms in establishing more consistent ways to hire using data. (Photo courtesy of TechCrunch)
Why is this significant for your company:
“The firm records and transcribes each interview, which is done through Zoom,” according to the TechCrunch storey, “allowing the interviewer to focus entirely on the candidate, rather than taking notes or other chores.” Furthermore, the programme will expose important questions to ask the candidate during the interview, ensuring that each interview is performed consistently. The programme presents highlights and insights from each interview, assisting organisations in their recruiting of new personnel and, eventually, improving overall hiring.”
3 —According to ZDNET, these are the greatest Windows laptops this year.
ZDNET, a technology publication, has published its top recommendations for the best Windows laptops for 2021. The Dell XPS 13 was named the best laptop for knowledge workers, the HP Elite Dragonfly G2 was named the best laptop for mobile professionals, the Dell XPS 15 was named the best laptop for power users and creators, and the Lenovo ThinkPad P1Gen 3 was named the best laptop for workstation users. The whole list may be seen here. (Image courtesy of ZDNet)
Why is this significant for your company:
Looking to buy laptops for yourself and your workers this year? This ZDNet tutorial was really useful to me.
4 — AppSheet automation are coming to Gmail, and Jira support is coming to Chat and Spaces.
Google released a new capability for AppSheet automation this week. Developers will be able to create bespoke automation and applications on its no-code platform that will interface directly with Gmail as a result of the update. Google will also announce its partnership with Atlassian, which will bring Jira connectivity to Spaces and Chat. Users will be able to submit Jira tickets straight from both with the new launch. (Photo courtesy of TechCrunch)
Why is this significant for your company:
When Google refers to “developers,” it does not always imply six-figure projects. AppSheet is a simple-to-use solution that may help you automate portions of your business without having to invest in full-fledged software. It’s similar to Google Sheets but more powerful. Your best chance as a company owner is to hire a developer, but you can be confident that because of the convenience and power of these tools, you’ll pay much less on development costs. You’ll understand what I mean if you look at some of the examples of how AppSheet may be utilised.
5—BetterUp, a mental health company, secured funding at a valuation of over $5 billion.
BetterUp, a mental health startup, recently announced that it has secured $300 million in investment, valuing the company at over $5 billion. Through its software, the San Francisco-based firm aids in mentoring employees and offering mental health assistance. The startup has over 3,000 trainers and provides real-time data and statistics to help companies measure how their employees are growing. (Photo courtesy of Reuters)
Why is this significant for your company:
In these difficult economic times, do you want to recruit top talent? Then you need to make your mental health benefits available to your employees – and talk about them. This is why firms like BetterUp, which specialises on mental health, are so popular. Mental health is no longer a taboo subject, and your employees (and potential employees) will inquire about the advantages you provide. Using a solution such as BetterUp can assist you in answering that question.
