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Wipro secures multi-million-dollar technology tansformation deal with Etihad Airways, implementing cloud and GenAI solutions

Wipro has now announced its new partnership with Etihad Airways, the UAE’s national carrier. The five-year contract, revealed on January 30, 2025, will see Wipro spearheading a comprehensive technology modernization initiative for the airline, focusing on cloud transformation and artificial intelligence implementation.

Under the agreement, Wipro will manage the migration of Etihad’s legacy systems while enhancing operational efficiency across workplace, network, infrastructure, and service management domains. The company’s FullStride Cloud division will deploy a customized cloud-based solution designed to provide real-time insights and improve operational agility for Etihad’s global operations.

A key highlight of the transformation will be the integration of Generative Artificial Intelligence (GenAI) modules throughout Etihad’s IT framework. These modules will facilitate automated data center operations, conversational end-user support, and intelligent device management, enabling proactive issue resolution and optimized performance.

Frank Meyer, Chief Digital Officer, Etihad Airways, expressed his vision for the partnership, stating, “We look forward to working with Wipro to prepare for the AI era, with an emphasis on innovation, sustainability, and cost optimization. Together, we aim to elevate our customers’ experiences through advanced automation, intelligent operations, and enhanced observability.”

Commenting on the collaboration, Vinay Firake, CEO – Asia Pacific, Middle East and Africa (APMEA), Wipro Limited, said, “We are excited to embark on this journey with Etihad Airways and enable them to adapt to the dynamic needs of the aviation industry. Through our proven expertise in digital transformation and AI-powered solutions, we will deliver seamless, efficient and innovative services to their customers.”

The partnership will also grant Etihad Airways access to Wipro’s Innovation Lab in the UAE, which will play a crucial role in advancing their technology capabilities to meet evolving operational demands. This collaboration builds on Wipro’s two-decade presence in the Middle East, where the company has established a strong workforce and contributed to developing local talent.

Key Highlights of the Deal:

  • Five-year comprehensive technology modernization contract
  • Implementation of Wipro FullStride Cloud solutions for enhanced operational efficiency
  • Integration of GenAI modules across IT infrastructure
  • Access to Wipro’s UAE Innovation Lab
  • Focus on legacy system migration and operational improvement
  • Emphasis on workplace, network, and infrastructure management
  • Real-time insights and improved operational agility capabilities
  • Enhanced customer experience through advanced automation
  • Proactive disruption resolution through intelligent device management

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