Xiaomi Captured Second Spot For The First Time In Three Years In Terms Of Monthly Sell Through Volumes

China-based company Xiaomi managed to achieve second spot in terms of global smartphone sell-through volumes in August 2024. This was reported in Counterpoint Research’s Smartphone 360 Monthly Tracker report which also mentions the reason behind the rise of sales of Xiaomi and the decline of sales of Apple iPhones. Several things have contributed to this, let’s get to know about it in detail.

As per the report, Xiaomi managed to capture the second spot in August replacing Apple due to the aggressive growth in recent quarters. Xiaomi’s key market has also seen economic recovery over the past few quarters which has been beneficial for the company. The dip in the sales of Apple was particularly because of the seasonal slide. Apple usually launches its new phones in September month of the year that makes August the weakest month of the year for the company. The recent launch will propel the sale of smartphones and will soon bring it to the second or even bring it to the first spot. Xiaomi will have to keep working to give cut-throat competition in the premium segment where Apple still holds a huge power along with other competitors.

Commenting on Xiaomi’s strategy, Research Director Tarun Pathak said, “Xiaomi has adopted a leaner product strategy this year, focusing its energies to create one hero model per price band, rather than launching multiple devices in one segment. Besides, it has also re-energized its sales and marketing focus while continuing expansion into newer markets and consolidating its position in existing markets. While entry-to-mid-tier devices continue to show strong performance for Xiaomi, it has also made inroads into the premium segment with foldable and ‘ultra’ devices.”