Social media apps famous in Russia
Social media are a huge part of our lives. Some of us can not imagine a day where we get up and don’t have to see someone’s posts, status, stories. Social media has some pros and cons to it. Russia has over 70 million active social media users. They are avid and engaged compared to the rest of the world. Still, this number grows every day as many Russians are looking for content on social media platforms.
Here is a list of Russian popular social networks.
1. VKontakte (VK)-
The VK app has over 13,000 active mini-apps that allow users to order taxis or food and publish blog posts that can be accessed externally. This is the largest social media network in the country. VK is equivalent to Facebook in terms of its style and functionality. The platform targets the younger demographic under 35 with its integrated file sharing capability. It competes with YouTube when it comes to uploading video and audio files. It’s Russia’s most popular video hosting platform because it allows users to directly post their music and videos as well as share them with other users.
2. Rutube: The Youtube of Russia-
The platform focus on video sharing content of different kinds. Rutube has gained an incredible reach of YouTube by collecting a broad spectrum of content from its diverse users. The social media platform hosts user uploads and licensed content, so anyone interested in learning the language can benefit from this incredibly valuable resource.
3. Telegram
Telegram has a growing presence in Russia, especially around Moscow and St Petersburg. It has a daily audience of more than 3.4 million people. The platform became popular in part after privacy breaches on other social networks.
4. Instagram
Of the international platforms, Instagram offers some of the best opportunities for global brands. Its popularity in Russia is growing at a faster rate than any other channel. According to data provided by Facebook 37 million Russian users can be targeted through advertising campaigns on the platform. The channel’s popularity is on a rapid rise in Russia and presents plenty of chances for advertising. Brands who do look to use Instagram in Russia, though, need to use it in a Russian way. Captions are typically much longer on Russian Instagram posts. Users also expect posts to be more often linked to other social media channels.
Russian social media market has various openings for worldwide brands focusing on post-soviet locale clients. Whereas this energetic advertisement is anticipated to witness exceptional development, it has a heightening committed social media audience.
