Few years back, If you are hungry or just craving something tasty you have to get up, get out and go to your favorite restaurant or a more boring option make it at home. But then, to make our lives easier food tech companies arrived with a solution which we know by the two most popular names- Zomato and Swiggy changed the way, now if we crave something all we have to do is take our phone, scroll a bit and order our lovely food. There are various other companies in the sector but their base is quite small and thus haven’t gain much recognition.
Success, popularity or quality of services, we just find Zomato and Swiggy both astonishing and greatly impressive which begins one more dilemma whether you should order from Swiggy or Zomato, which one is better? So here comes a deep analysis to compare Swiggy and Zomato which will help you to get your answer.
- Formation: Talking about the beginning of these companies, Zomato was founded in 2008 as a platform providing restaurant information, restaurant menu’s, reviews etc. It got into the food delivery business in 2015 while Swiggy, founded in 2014 was a food delivery platform since its formation which gives it an edge over Zomato.
- Location Tracker: Swiggy works faster and doesn’t ask you to allow location tracking first while Zomato on the other hand makes it necessary to turn the device location tracker on. But once you turn on the location, Zomato is impressive at its auto- detecting system.
- Payment method: The payment method available in Zomato is simpler and time-saving as it saves your previous payment method and follows it but with Swiggy it will show options about how to pay always even if you have ordered multiple times.
- Delivery time: Its hard to wait for food more than anything else, so fast delivery is a must. Swiggy’s delivery is a bit faster than that of Zomato. You will receive your food in the time written on the app and it’s always reasonable while talking about Zomato, sometimes the delivery guys are stuck and you can’t understand their location which makes your food to lose its aroma and warmth. If the weather is bad, both will take more time.
- Restaurants connected with them: Everyone want to try new food items and for that variety shouldn’t be available. So, there are a lot of restaurants connected with swiggy and also some exotic ones allowing it to offer a large variety of food items and beverages but there are various areas and restaurants not covered by Swiggy but Zomato which gives it an edge in this department.
- Offers: If we are not craving something but we see a discount on scrumptious dishes, we start craving it. If you are love for discount and offers, go for Zomato. People receive more cashbacks and offers from Zomato. Their strategy to attract customers is a bit ahead of Swiggy which makes it more preferred.
- Marketing Strategy: Zomato has one aim, to attract customers from all over the world and to ensure this they use digital marketing tools, use funny and trending topics to engage with customers while Swiggy just stresses on people’s hunger and cravings for their marketing ideas. Zomato put a lot of efforts in improving their social media handles while Swiggy just focuses on putting attractive food pictures on their social media and fast delivery.
- Reviewers view: Whenever we want to buy anything we read reviews to have a better sight which makes this point valuable. Swiggy is considered to be easier to set up but Zomato is preferred when it comes to quality of ongoing product supplies. Users who want to order from nearby restaurants prefer Swiggy and those who look for awesome food along with great offers prefer Zomato.
There is cut-throat competition between them since the last few years. Zomato has also went for other faster means to grow. It acquired UberEats in India for stocks and earning. On the other hand, Swiggy acquired 48 East, Scootsy logistics and partnered with Sodexo.
In India Zomato can be declared the winner as it has been downloaded on 12% of Smartphones but Swiggy is on 10%. But this does not direct you to think that Zomato is just better. Zomato is ahead in marketing strategies, cashbacks and many more but Swiggy is not much behind it. It is also the best in delivering and others departments. I would say both are great at delivering services, so just try them both out and judge which proves better in your case.
