Samsung Electronics launched its stand at the EuroCucina 2022 event today, inviting guests to see and try out Samsung’s latest home appliance innovations firsthand. EuroCucina, a biennial event hosted in Milan, Italy, sets the tone for the future generation of home technology. Samsung will be present at the event from June 7–12, from 9:30 a.m. to 6:30 p.m. CEST, bringing the newest in Samsung home goods and services to the European market, aiming to set a new standard for home aesthetics and conveniences.
Martin Kanghyup Lee, Executive Vice President and Head of Sales and Marketing, DA, Samsung Electronics said that Samsung is happy to be returning to the EuroCucina exhibition this year, where they will be displaying their all-new Bespoke Home 2022 product selection for European consumers. They are looking forward to showing guests to EuroCucina 2022 how their latest technologies combine together to provide leading home life experiences.
A variety of appliances will be on exhibit at Samsung’s over 800m2 booth, demonstrating the adaptability of Bespoke items in a variety of themes, featuring modern and European stylings. Users are allowed to see the whole portfolio of devices that make up the Bespoke Kitchen Package, including the all-new Bespoke AI oven, at this first exhibition of Bespoke Home products in Europe. The oven, which is making its European debut, has an intuitive AI technology and an innovative steam cooking function that make meal preparation easier. Bespoke’s living appliances, such as the Bespoke AI laundry, AirDresser, and Bespoke Jet, will also make their premiere.
Attendees will also be able to see how Bespoke devices can work together smartly to manage daily tasks, with Samsung’s SmartThings Home Life at the center. The all-new SmartThings Home Life would provide a more meaningful and convenient homelife by acting as a hub for six primary home services.
Visitors will also have the opportunity to visit an exhibition zone dedicated to Bespoke’s 2022 sustainability vision, which emphasizes sustainability in all aspects of the product ’s life cycle, from production and distribution to product usage and disposal. Samsung is implementing sustainable practices into every part of this year’s Bespoke collection, from energy-saving product advancements to eco-conscious production and recycling activities.
Tune in to Samsung’s worldwide online media event Bespoke Home 2022 on June 7 at 4 p.m. CEST, 10 a.m. EDT, and 11 p.m. KST streamed live at Samsung Newsroom, Samsung.com, and Samsung YouTube to discover more about the new Bespoke portfolio.
