G-SHOCK Partners with Almost Gods for First-Ever Indian Collaboration, Launches Limited Edition GA-2100 Watch

G-SHOCK has partnered with Almost Gods for its first product collaboration in India, releasing the Almost Gods X G-SHOCK GA-2100AG24-1A1 on November 29th, 2024. The collection is limited to 250 pieces.

The timepiece combines G-SHOCK’s GA-2100 octagonal structure with Almost Gods’ design approach, featuring elements inspired by volcanic eruptions and mythology. The watch aims to represent the concept of creation through destruction.

“We are thrilled to launch our first India-centric partnership with Almost Gods, a brand that reimagines global symbols of power through its bold, mythology-inspired artistry. This collaboration celebrates G-SHOCK’s legendary toughness and Almost Gods’ distinctive design ethos, blending the awe-inspiring energy of nature with cutting-edge craftsmanship. This partnership stands as a testament to G-SHOCK’s growing commitment to the Indian market, partnering with homegrown fashion brands that speak to the aspirations and creativity of the new generation,” said Hideki Imai, Managing Director, Casio India.

Dhruv Khurana, Creative Director of Almost Gods, added: “The Almost Gods X G-SHOCK collaboration marks a pivotal moment for our brand as we step onto the global stage and connect with a broader, more diverse audience. From our initial discussions, the synergy between Almost Gods and G-SHOCK was unmistakable. There’s an organic connection at the core of our philosophies—both brands rooted in strength, resilience, and the power of individuality.”

The launch event took place at Almost Gods’ flagship store in Delhi’s Dhan Mill Compound, featuring the watch display and drawing attendees from various sectors. The watch, priced at INR 12,995, includes a certificate of authenticity and special packaging. The collection sold out during its 24-hour pre-booking period.