itel launches Unicorn Max smartwatch with 1.43-inch curved AMOLED display and dual-core processor
itel has officially launched the Unicorn Max, a new smartwatch that brings a curved AMOLED display and dual-core processing to the entry-level segment. A few days ago, we had spotted the smartwatch listed on Amazon, hinting at an upcoming launch—which has now been confirmed.
The Unicorn Max features a 1.43-inch curved AMOLED display with a 60Hz refresh rate and up to 1000 nits of brightness, designed to offer good visibility in various lighting conditions. The body is constructed with a stainless steel frame, sapphire crystal glass, and an iconic bezel.
It runs on a dual-core processor, which itel claims offers improved responsiveness. The watch also includes a Dynamic Crown and two additional side buttons to aid navigation.
Key Specifications:
- Bluetooth calling (BT 3.0) with a single-chip solution
- Heart rate and SpO2 monitoring
- Support for quick message replies, find my phone, and remote camera shutter
- 100+ sports modes
- 200+ watch faces, including support for short video-based options
Speaking on the launch, Arijeet Talapatra, CEO of itel India, said, “The Unicorn Max is our latest premium offering in a very diverse and exciting product portfolio of smart gadgets. Designed for today’s modern youth who demand both style and durability, it exemplifies itel’s commitment to excellence. This itel Unicorn Max smartwatch is a shining example that world-class innovation doesn’t need a hefty price tag.”
Pricing & Availability
The itel Unicorn Max is priced at Rs. 1,999 and will be available exclusively on Amazon in three color variants- Aluminum silver, Copper gold, and Meteorite grey. The sale begins on March 22, 2025.
