Sony Officially Announces the Launch of a New Camera: To be Launched Globally on August 29th
Sony, the Japanese multinational company, has announced the launch of a new Alpha series camera that will be launched by the end of this month. The newly launched camera will be made available globally, including in the Indian market.
Here’s more about it.
Sony to Launch a New Alpha Series Camera
The latest addition to Sony’s Alpha series will be having its debut this month on the 29th of August 2023, and Sony India via its official Twitter/X handle has confirmed its launch in the Indian market too.
Sony fans in India can witness the launch of the upcoming Alpha series camera at 7:30 PM local time, on the same launch date. In other countries, the launch will take place at 10:00 EDT, 15:00 BST, 22:00 CST, and 23:00 JST. It will be broadcasted via YouTube(@Sony | Camera Channel)
There's something really exciting coming up!
Get ready for the new edition in our camera range on 29th August. Stay tuned to find out more. 👀📸#CreateWithSony
Watch Now: https://t.co/az4HAQ8wTL pic.twitter.com/bxmk0YcJrw— Sony India (@sony_india) August 22, 2023
Sony has not yet revealed anything about the camera that is going to be launched, nor its moniker. Even if the brand has mentioned only one camera in the teaser image, reports suggest that the brand has more plans up its sleeves.
It is likely that Sony will launch two new cameras and a camera lens. The two cameras are the Alpha 7C II and Alpha 7C R, and along with that, the 16-35mm f/2.8 GM II is also said to be unveiled.
About the cameras, the two cameras will again realize the Sony Alpha series’ already established legacy of camera performance and image quality. Regarding the 16-35mm f/2.8 GM II lens, it is anticipated to be a much more compact lens compared to its predecessors. Some of the renders and features have already been revealed and with its launch, we’ll be able to know more.
