IDFC FIRST Bank has implemented an AI-powered holographic digital avatar of actor Amitabh Bachchan, introducing a new customer service tool in the banking sector. The announcement was made in Mumbai on December 6, 2024.
The Holographic Extended Reality (HXR) device includes touch-screen functionality allowing customers to interact with Bachchan’s digital avatar. The system currently provides information about bank services including Zero Fee Banking, Monthly Interest Credits, Mobile Banking, and Current Account BRAVO. The bank plans to add more product information in future updates.
The technology was developed in partnership with Ikonz Studios. The content has been scripted to provide accurate banking information to customers, following IDFC FIRST Bank’s focus on digital services.
Mr Shreepad Shende, Head of Business Excellence & Corporate Strategy at IDFC FIRST Bank, said, “We’re proud to be the first in the banking industry to bring this AI-powered holographic innovation to life. With this, we have created an entirely new way for our customers to interact with us at our select branches, making banking simpler, faster, and more engaging. It has been an amazing journey with Wing Commander Ramesh Pulapaka, CEO & Director – AB Corp. Ltd., from conceptualising this pioneering concept to bringing it to life with IKONZ and I am delighted that IDFC FIRST Bank was first to partner Mr Amitabh Bachchan in this unique journey”
Amitabh Bachchan commented, “This unique initiative by IDFC FIRST Bank showcases the possibilities of innovation in creating immersive and meaningful customer experiences. It is fascinating to see how technology continues to evolve and redefine the way we connect with people. I am delighted to see my digital avatar being a part of this revolutionary and groundbreaking journey in banking.”
The service has been introduced at the bank’s Juhu branch in Mumbai, with plans to extend it to other branches and locations across India. This implementation represents IDFC FIRST Bank’s efforts to modernize its customer service through technology.
