Google, the greatest search engine of all time has announced that a new update will roll out soon, in order to reduce low-quality content. The said update will make it easier for users to find high-quality content that is entirely authentic.
The update is all set to target the content which is predominantly created for rankings on search engines rather than ones which human-first. These are known as ‘SEO-first content’.
The tests done by the company revealed that this update would cater to searches that are of interest to educational material, arts, entertainment, shopping, and technology.
The company understands the need subjected to distinctive and unique data. In a blog post, Google explained that once we search for information per se about a movie, we encounter articles with no extended perspectives and articulation of what is available on the web. However, after the new update user would be able to acknowledge the content which they haven’t seen before.
Google told that users should be aware of the content that they are checking and they should start interacting with content that has an agreeably better ranking.
Prabhakar Raghavan (Senior Vice President) who runs Google Knowledge and Information Organization has acclaimed that youngsters have now trajected their path toward Instagram and TikTok for discovery objectives. 40% of youth now rely on TikTok or Instagram instead of Google Maps when looking for places to eat.
Google has evidently stepped up its game because TikTok is all ready to capitalize on this. Given that TikTok has already started testing new features that enhance short-form video app searches. Product review videos have been a worthy part of TikTok. Meanwhile, Google assured that they have been working since last year to surface high-quality reviews. The ranking system would be the greatest highlight of upcoming google advancements.
Google unleashed the fact that a new AI model, the “Multitask Unified Model” empowers the search ranking system. The AI model executes this by cross-referencing the top bolded portion of the searches. The AI can deliver the best content even if the snippets are ambiguous.
