The new OYO add ‘AssiReachGaye’ is ruling Twitter after famous singer Diljit Dosanjh reposted it. It features a family road trip. The advertisement was released on 19th January. In the ad, a little boy named kukki is repeatedly asking his parents in ‘engjabi’ (punjabi+english) language ‘AssiReachGye’ which sounds really cute. As a result his parents decides to take a break and search a stay nearby on OYO.
Strategy of OYO
Through this ad, OYO is focusing on the stories of different types of travelers. They want to portray that they understand the need of the travelers. They are highlighting their feature of finding OYO stays or hotels nearby with just a few clicks. Today OYO is the World’s Third Largest Hotel Chain. There are more than 23,000 hotels, 850,000 rooms, and 46,000 vacation homes, worldwide. With such a large chain of hotels, the consumers can find the room anywhere easily. The company showcase that they are able to satisfy the needs of each type of group whether it’s family or friends and even solo travelers.
Story of every Indian family with a child
What’s your longest childhood family trip memory?
We all remember during childhood long drives were so boring which makes us ask our parents frequently ‘when will we reach’ or ‘how much distance is left’? or ‘I am hungry’ or ‘ I want to play this game’ etc. Children are so impatient and it’s quite tough for their parents to make them sit at a particular place for hours.
Parents usually got annoyed by the repeated behaviour of their children. They can’t focus and enjoy their trip and had to divert the focus in answering the futile questions of their child. Similarly in the ad, when they reach the OYO hotel her mother replies sarcastically to Kikku “ Reach gaye mere baap”.
