OYO, the popular hotel booking platform, has implemented new guidelines requiring couples to provide valid proof of relationship during check-in, including those who make reservations online. The policy gives partner hotels the authority to accept or decline bookings based on their judgment and local social sensibilities.
The travel booking company is introducing these changes as part of its broader initiative to reshape its brand image and position itself as a safe accommodation option for diverse groups, including families, students, business travelers, religious visitors, and solo travelers.
The policy is currently being rolled out in Meerut, with potential expansion to other cities based on ground feedback. The decision comes after receiving input from civil society groups, particularly in Meerut, and petitions from residents in various cities requesting restrictions on unmarried couples checking into OYO hotels.
Pan-India Safety Initiatives
As part of its commitment to safe hospitality, OYO has launched nationwide initiatives, including:
- Joint seminars on safe hospitality with partner hotels and police
- Blacklisting hotels allegedly involved in immoral activities
- Taking action against unauthorized establishments using OYO branding
Pawas Sharma, Region Head of OYO North India, stated to PTI, “OYO is committed to upholding safe and responsible hospitality practices. While we respect individual freedoms and personal liberty, we also recognise our responsibility to listen to and work with the law enforcement and civil society groups in the micro markets we operate in. We will continue to review this policy and its impact periodically.”
The company indicates that these changes are also aimed at promoting longer stays and encouraging repeat bookings. The implementation of these guidelines reflects OYO’s response to local community concerns while attempting to balance business interests with social considerations.
The impact of this policy change will be closely monitored in Meerut before any decisions are made about expanding it to other locations across India.
