Samsung TV Plus Expands Indian Content Portfolio with Four Exclusive Viacom18 FAST Channels
Samsung TV Plus, Samsung’s free ad-supported streaming TV (FAST) service in India, has announced a strategic partnership with Viacom18 to launch four exclusive FAST channels, further enriching its content offerings for Indian viewers.
The new channels – Superhit Beats, Kaanphod Music, Fully Faltoo, and Colors Infinity Lite – will be available exclusively on Samsung Smart TVs through the Samsung TV Plus platform, which currently offers access to over 100 live TV channels and thousands of movies and shows in India.
“We are excited to welcome Viacom18 as a partner on the Samsung TV Plus platform. We are committed to bringing diverse content options for our viewers in India which align with their preferences and viewing habits,” said Kunal Mehta, Head of Partnerships, Samsung TV Plus India. “These new offerings will not only enhance the entertainment options on Samsung TV Plus but also demonstrate our dedication to providing exceptional value and variety to our users.”
The new channel lineup includes:
- Superhit Beats: A dedicated music channel featuring the latest hits and timeless favorites
- Kaanphod Music: A channel offering a diverse mix of music content
- Fully Faltoo: Youth-oriented channel with edgy and fresh content
- Colors Infinity Lite: Premium English entertainment channel showcasing international shows and movies
Commenting on the partnership, Anshul Ailawadi, Business Head of Youth, Music, and English Entertainment cluster at Viacom18, stated, “This collaboration with Samsung TV Plus marks a bold step for Viacom18 in reshaping how we deliver entertainment. It will offer vibrant and premium content to audiences. Our focus is on creating immersive, interactive experiences, serving the viewers in ways they find most convenient.”
Samsung TV Plus comes pre-installed on Samsung Smart TVs and provides users with free access to a wide range of content across various genres including news, sports, and entertainment. The service continues to expand its offerings in select countries, with India being a key market for growth.
