As an alternative to the conventional marriage broker, marriage sites are popular in India, and Indians settled overseas. As per the Associated Chambers of Commerce and Industry in India, the online marriage company is estimated to be a $250 million enterprise by 2017. In India, there are over 1500 marriage websites, according to The New York Times.
Now the question is which app is more trustworthy. Let us compare Shaadi.com and Jeevansathi.
Shaadi.com
Shaadi.com, earlier known as Sagaai.com, is an online wedding service. It was created in 1997 by Anupam Mittal. India, Pakistan, and Bangladesh are the main markets, but they work worldwide, with offices in Canada, the United Arab Emirates, the United Kingdom, and the United States.
Its initial popularity was mostly among non-resident Indians, as Internet penetration was weak across India at the time, and conservative parents were unwilling to arrange marriages through a new startup. Shaadi.com saw growth over the next fifteen years, amid some early employee issues, as Internet usage grew and people became more open to online matchmaking. By 2008, it had become the world’s largest Asian marriage website, and by 2011 it had twenty million subscribers.
Shaadi.com operates over a hundred Shaadi Centres, shopping stores that sell matrimony-related services in addition to online matchmaking. The first one opened in 2004 in Mumbai.
It partnered with Star Plus in 2009 to create India’s first reality television show focused on marriage.
In 2012, the Facebook game Angry Brides was introduced by Shaadi.com to increase awareness of dowry violations in India.
Shaadi.com launched Shaadi Cares in 2014, a global movement to teach individuals about marriage problems, including dowry and domestic abuse.
In 2016, Shaadi.com purchased Thrill Company, a startup created by ex-pat entrepreneurs Josh Israel and Devin Serago that featured two dating goods, FRIVIL and Fropper.
Jeevansathi
Jeevansathi.com is a marriage site in India run by Info Edge.
As of March 31, 2014, the website had more than 61 registered Lakh users (6.1 million).
The company has about 230 workers based in Noida, India, operating in 54 offices in 37 cities. Jeevansathi has 14 match points in India, too. It is listed on the Stock Exchange of Bombay.
The marriage website was founded in October 1998 by Sanjeev Bikhchandani, the founder and executive vice-chairman of Data Edge India. Anil Lall, the head of the technology department of Info Edge, created the website. In the initial years, the programs were free.
The Amit and Rohit Tandon auditing services were carried out. Sanjeev, the founder, clarified the terms of ICICI Ventures. It emerged during the discussion that auditors were involved in starting a dotcom firm.
In 2004, Jeevansathi was repurchased by Info Edge.
In 2008, Jeevansathi.com launched a new feature that allowed prospects to chat with their prospective life partner with full anonymity on Google Talk.
Jeevansathi became one of Northern India’s preferred marriage websites in 2011.
The website had 5,6 million registered profiles in 2012-13.
Jeevansathi launched its Android version in 2014.
Jeevansathi attended the Grand Festival of Online Shopping in 2014.
Jeevansathi.com uses the customer to customer (C2C) business model. The website lists scans and communicates interest-free of charge and accepts all expressions of interest. To get contact info, users have to pay. Offline centers for matching programs are also operational. Offline customers are provided with matchmaking facilities through Jeevansathi.com Match Point centers. In Mumbai, the first center was launched in 2008.
For the first time during the first quarter of 2016-17, Jeevansathi.com became profitable, raising ~65 lakh before interest and taxes. In FY 2016-17, its revenue rose 34 percent year-on-year from Rs.10.9 crore to Rs. 14.6 crore.
