YouTube has implemented a price increase for its Premium service across various subscription plans in India. The changes affect individual, student, and family plans, as well as prepaid options.
The Individual Plan now costs ₹149 per month, up from ₹129, marking a ₹20 increase. Student Plan subscribers will see a ₹10 hike, with the new price set at ₹89 monthly. The Family Plan experiences the largest increase of ₹110, now priced at ₹299 per month.
Prepaid options have also been adjusted:
- Monthly prepaid: ₹159 (up ₹20)
- Quarterly prepaid: ₹459 (up ₹60)
- Annual prepaid: ₹1490 (up ₹200)
This price adjustment reflects YouTube’s ongoing efforts to enhance its Premium offering. While the company cites investments in ad-free viewing, original content production, and new features as factors, the impact on subscribers’ wallets is clear. Users are encouraged to review their current subscription plans and consider whether the updated pricing aligns with their budget and usage needs. As always, it’s worth exploring alternative options or waiting for potential promotional offers if the new rates prove challenging.
Here is the table showing the price rise
| YouTube Plan | New Pricing (₹) | Old Pricing (₹) | Difference (₹) |
|---|---|---|---|
| Individual Plan | 149 | 129 | +20 |
| Student Plan | 89 | 79 | +10 |
| Family Plan | 299 | 189 | +110 |
| Individual Prepaid Monthly | 159 | 139 | +20 |
| Individual Prepaid Quarterly | 459 | 399 | +60 |
| Individual Prepaid Annual | 1490 | 1290 | +200 |
