Dating apps in India and its revenue generated in the market

Dating apps in India is popular among only 3% of the population of the country.

Statista Digital Market Outlooks reports updated figures of digital market in economy. It analyses extensively the relevant indicators. Further, it includes e-commerce, digital health, digital apps, digital media, digital ads, e-services, fintech, smart homes etc.

Moreover, India is the second largest demography after China.

There are paid and unpaid dating apps and services. Such applications allow users to search for a romantic partner. A few examples of such apps are Tinder and Zoosk.

• In 2022, dating applications expect about 413 million people to sign up for the applications across the world.
• The segment might generate $3.7 billion revenue through paid subscriptions.
• Precisely, dating services scarcely penetrate in 3.4% of India.
• The penetration of the services in India is one of the lowest among US, UK, France, Germany, Brazil, South Africa, and Japan. While, it penetrates among 16% of Americans which is the highest.
• Yet, India generates the second most largest revenue for the sector after America. It is because of the vast population of the country. Thus, it’s revenue is $559 million. On the other hand, US’s generates a revenue of $829 million for the sector.
• Somewhat similar to India, only 6% of Chinese population uses the applications. Yet, its revenue generation stands at $496 million that’s the third largest revenue generating economy for the segment.