Disney Star Network renewal plans: remain Bullish on rights renewal for IPL, BCCI & ICC rights
For the BCCI, this is great news. In terms of the renewal of IPL, BCCI, and ICC rights, Disney Star Network will remain “BULLISH”. The Walt Disney Company India & Star India’s President, K Madhavan, said that the company will continue to invest heavily in SPORTS-RIGHTS.
“Sports business is in investment mode for us, and we will not hesitate to invest heavily. We will be optimistic about all rights renewals. We have more than 60% market share in sport, which we want to continue to have ”.
The tender for the media rights to the IPL will be published in February. The BCCI will end its new broadcast in time for the IPL to begin in 2022.
IPL Media Rights Bidding: BIG-BET to continue as Disney Star Network, BIG-BET President says he remains optimistic about IPL, BCCI and ICC Rights Renewals
The Disney Star Sports Investments: At this stage, Star Network has the rights to the BIG-3, including IPL, BCCI home matches, and ICC. ICC rights are with the company through 2023, even though the IPL and BCCI rights cycles end this year.
The three rights will be renewed within the next 12 months, and according to Madhavan Disney Star Network, they see great value in doing so.
“Cricket represents about 80% of the sports audience in India”
“Three important properties will be renovated this year. Who gets what and how it is distributed will determine the future.”
“We will be optimistic about all the rights renewals. We plan to continue to have a market share of more than 60% in sport.”
“We are investing not just in cricket, but in every sport.”
“We have also invested in deepening and expanding our sports offerings. Our network is now broadcasting all major sports in four or seven languages, which I believe is an innovative initiative on our part.” reported ET’s Madhavan.
IPL Media Rights Bidding: BIG-BET to continue as Disney Star Network, BIG-BET President says he remains optimistic about IPL, BCCI and ICC Rights Renewals
The BCCI will announce its IPL media rights tender in February for the 2023-2027 cycle
BCCI’s Media Rights Bidding – IPL 2022: In the meantime, the BCCI will launch its long-awaited MEDIA RIGHTS tender in February for the sale of IPL’s next five-year rights. According to sources, the board plans to complete the sales process before the start of IPL 2022.
Global financial consultancy KPMG has nearly completed the process of selling rights, and the bidding will begin in the 2nd or 3rd week of February.
BCCI to terminate new broadcast, live broadcast partner before IPL 2022, IPL media rights tender to be published in February
The BCCI had previously used the same process for the sale of India Cricket and BCCI securities sponsorship rights with good results. IPL media rights are likely to be re-adopted by the council for the period 2023-2027 by E-AUTION.
