The Evolution of Cloud Kitchens – A 2024 Overview by Sanjeev Nanda
Sanjeev Nanda is a hospitality veteran with 2 decades of experience in the Indian as well as UAE hospitality industry. He has been instrumental in setting up famous F&B outlets like Miss Tess, Billionaire Mansion, Dhaba by Claridges and many more.
In the ever-changing landscape of the food industry, the evolution of cloud kitchens has emerged as a transformative force, reshaping the traditional dining experience. From their humble beginnings as a response to the demand for convenient food delivery, cloud kitchens have evolved into sophisticated culinary hubs, driven by cutting-edge technologies, innovative business models, and dynamic market trends. “Cloud kitchens, also referred to as ghost or virtual kitchens, are culinary facilities strategically designed to cater exclusively to delivery and takeout orders. It has become a major global phenomenon, prominent everywhere,” states Sanjeev Nanda, a visionary hotelier and hospitality expert.
A Digital Response to Culinary Needs
Cloud kitchens sprouted from the growing appetite for convenient dining experiences in an increasingly digital world. Cloud kitchens have been bridging the gap between the digital age and the culinary world. It is a response to the changing needs and expectations of consumers who seek more than just traditional dining.
Technological Prowess: The Backbone of Cloud Kitchens
One of the primary catalysts propelling the evolution of cloud kitchens is the infusion of advanced technologies. Nanda notes, “Technology has become the lifeline of cloud kitchens, enabling efficiency and precision in ways we couldn’t have imagined a decade ago.” Automated order processing and AI-driven kitchen management systems are just a few examples of how technology has revolutionized the operational aspect of cloud kitchens. This not only enhances efficiency but also ensures a seamless experience for both kitchen staff and customers.
Cloud kitchens have gained popularity in recent years, particularly post the COVID-19 pandemic, as restaurants adapted to closure mandates by transitioning to delivery and takeout services. The Indian cloud kitchen market is projected to exhibit a 24% compound annual growth rate (CAGR), aiming to reach INR 155.2 billion by FY26, as reported by consulting firm Wazir Advisors, with an estimated value of INR 65.35 billion in FY22.
Virtual Brands and Dynamic Menus
Cloud kitchens have transcended the limitations of traditional restaurant models, giving rise to the concept of virtual brands and dynamic menus. Sanjeev Nanda explains, “The beauty of cloud kitchens lies in their flexibility. We can experiment with different cuisines, tweak menus in real-time, and create virtual brands that cater to specific consumer tastes.” This adaptability allows for the constant evolution of offerings, keeping the culinary experience fresh and exciting for customers.
Market Trends: From Niche to Mainstream
What began as a niche concept has now become a mainstream trend in the food industry. The market has witnessed a significant shift in consumer behaviour. The convenience of ordering high-quality food from the comfort of one’s home has become not just a preference but an expectation. This shift had led to the proliferation of cloud kitchens globally; with the established restaurant chains and independent entrepreneurs recognition towards the potential of this innovative model.
The market size of the global cloud kitchen reached USD 45.87 Billion in 2021 and is anticipated to witness substantial growth, projected to reach USD 106.32 Billion by 2028. This represents a compound annual growth rate (CAGR) of 12.76% from 2022 to 2028.
Global Expansion and Collaboration
As cloud kitchens continue to gain traction, their evolution extends beyond borders. Sanjeev Nanda of Neat Foods and Nohm Hospitality, envisions a future where collaboration and global expansion play pivotal roles, stating, “The culinary world is no longer confined by geographical boundaries. Cloud kitchens have the potential to collaborate with chefs and culinary experts from around the world, offering consumers a diverse range of international flavours.” This interconnected global network of cloud kitchens presents exciting possibilities for culinary exploration.
From a digital response to culinary needs to becoming a global phenomenon, cloud kitchens have redefined how we experience food. With technology as the driving force, diverse business models, and an ever-evolving market landscape, the future of cloud kitchens promises a gastronomic adventure that transcends traditional boundaries. As Nanda puts it, “The journey of cloud kitchens is a continuous exploration, a fusion of culinary artistry and technological prowess that reshapes the way we think about food.”
