Samsung announces new line up of side-by-side refrigerators that are 100% Indian made

The Korean tech giant, Samsung announces its new line of side-by-side refrigerators for 2023. These refrigerators will be 100% manufactured in India. The features introduced in this line of side-by-side refrigerators have been incorporated in a way that caters to the needs of the Indian market. Samsung, India’s largest consumer electronics brand came to India 27 Years ago and after establishing itself so well, the company announces its vision of “Powering digital India” in 2020.

From establishing the largest network of LTE to migrating from LTE to 5G, Samsung has been executing its vision. It focuses on enhancing the areas such as 5G, AI, IoT, and cloud services.  Indian economy needs its “Make in India” campaign to be sped up and here is Samsung, the Korean tech giant catering to the need. Making in India has been a much-needed step in improving the country’s economy.

So much so, That Samsung has incorporated these technologies into home appliances like refrigerators. This new line of side-by-side refrigerators will be wifi enabled and shall have the Smart things App functionality. Not to forget, it comes with IoT-enabled line-up technology.

This side-by-side refrigerator is available in four different color variants- Glam Deep Charcoal, Clean White, Clean Navy, and Clean Pink. The side-by-side refrigerator comes in the category of premium appliances with properties like convertible 5-in-1, Familyhub, and curd Maestro+.

The starting price range of this line of refrigerators is Rs. 1,13,000 and higher. The company has announced the country’s first 20-year warranty on digital inverter motor compressors. The senior Vice President of Samsung India remarks that the new lineup has been made in order to make the refrigerator highly suitable for customizable storage and hence the tagline “designed for you, by you”.