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Samsung Reported To Keep An Eye On Xiaomi’s Trends Internally As Xiaomi Makes Its Debut In South Korea

Last week the Chinese brand Xiaomi made its way into the South Korean market as it unveiled a few flagship smartphones- Xiaomi 14T and Redmi Note 14 Pro 5G. It is also revealed that Xiaomi plans to release more products like TVs, wearable devices, and robotic vacuum cleaners by next month in South Korea.

With the entry of Chinese brand Xiaomi in the South Korean market, domestic company Samsung seems to be on alert as a Korean publication (via) has revealed as per industry sources, Samsung Electronics has been paying a lot of attention to Xiaomi’s trends internally. Some within Samsung suggest that it is necessary to visit the offline store once it opens to check out the atmosphere.

This information hints that Samsung could be in an discomfort situation as Xiaomi is already known for its low price policy and even with lower prices the devices do not lack specifications or performance. For example, the recently unveiled Xiaomi 14T 12/256GB model is priced at 599,800 won and the 12/512GB model is priced at 649,800 won. This is only half of what other brands offer in the market and the device boosts features like Snapdragon 8 Gen 3, 6.67-inch AMOLED display, and AI features.

Wel,l it will be slightly difficult for Xiaomi to set foot in South Korea as consumer loyalty to brands like Apple and Samsung is high in the market but as per an industry insider since many people use multiple smartphones for work, out of curiosity there may be demand for Xiaomi products. Also, it depends on how quickly Xiaomi secures its after-sales service network.

The appearance of Xiaomi in South Korea is expected to bring a shift among consumers. The company has already set the launch of Redmi Note 14 Pro 5G on 22nd January in South Korea, the same day on which Samsung will host the Galaxy Unpacked 2025 event.

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