Neil Mohan pens down top priorities of YouTube 2023 : More ways for creators to make money
If you guys are getting excited, so stay with us and we will share all the details that Neil Mohan has shared for YouTube’s top priorities for 2023. For those who don’t know Neil Mohan, he is the current head and CEO of YouTube global. And in his first community blog post, he shared some valuable insights into all of YouTube’s Priorities for 2023.
What will the creators get?
Creators and artists are the heart of YouTube, and I’ll continue to put them first. In today’s challenging macroeconomic climate, we’re offering opportunities to grow a business on our platform. YouTube’s creative ecosystem supported more than two million jobs in 2021 in Brazil, Canada, the United States, Indonesia, Japan, South Korea, France, Australia, Germany, the United Kingdom, India, and Turkey combined, according to research by Oxford Economics.
Billions of viewers come to YouTube every month to watch billions of hours each day, and more people are creating content on YouTube than ever before.
You will now have more ways to earn money
YouTube helps creators build deep relationships with audiences and offers them more tools to make a living doing what they love. Hundreds of thousands of channels made money on YouTube for the first time last year. And we’re providing more opportunities for creators outside of ads by expanding our subscriptions business, investing in shopping, and continually improving our paid digital goods offerings. These options for creators make an impact.
YouTube will now focus more on TV streaming also
We’re investing in the features and experiences that will make YouTube a great home for viewers and creators now and in the future, from doubling down on streaming and connected TV to unlocking unparalleled creative potential. Here are a few areas we’re particularly focused on:
Viewers: The best streaming and connected TV experience. From its earliest days, YouTube has fostered community with viewers, and today we’re giving people a better experience to engage with creators and each other. That starts with meeting the viewer where they’re watching content. More and more, that leads back to the largest screen in most households, the TV. TV was our fastest-growing screen last year, and we’re seeing growth and momentum internationally.
Protection of Kids on the Platform
All of these efforts are critical, but as a parent I am particularly invested in our work to protect kids on our platform.
As we continue to innovate, nothing is more important than living up to our responsibility to protect our community. We’re investing in the teams, technology, and systems that ensure creators and viewers have a safe experience on YouTube.
