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This one unexpected thing will help iPhone 14 flourish?

Rumors have suggested that the notch where the selfie camera sits may be smaller, and Apple will likely tout camera improvements or newly introduced always-on screen technology.

However, the feature that the company will be looking forward to the most to captivate customers will be the one introduced two years ago, 5G wireless.

Data have indicated that 5G wireless is becoming nearly as crucial in today’s iPhones as battery life and storage, the two features customers look most forward to when buying their phones.

The current wireless standard, which has been available for some years now from all of the major US carriers, is also the second-most cited reason people have told the researchers at the consultancy Deloitte that they’d switched mobile providers, behind better value for the money, World of Software reports.

Apple CEO Tim Cook is one of 5G’s biggest boosters, citing it nearly every time he has spoken about iPhones in public since the first offering of the technology with the iPhone 12 in 2020.

In July when discussing future prospects for his company’s handset despite rising inflation and a looming recession, he says that 5G has been an accelerant. He also thinks that there is a reason to be optimistic.

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