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BSNL New Logo And Seven Customer Centric Services Officially Unveiled Along With SIM Dispensing Machines

BSNL recently unveiled its new antic-scam protection feature at IMC 2024. Now the company has got a new redesigned logo and has also introduced seven customer-centric services.

On 22nd October, Union Minister of Communications and Development of North Eastern Region, Sh. Jyotiraditya M. Scindia unveiled BSNLs new logo and its citizen centric services.

This new logo is said to be a symbol of BSNLs commitment towards customer service. Minister Scindia also mentioned, “Under the leadership of Prime Minister Sh. Narendra Modi, BSNL has transformed itself from being a follower to now becoming a Leader.” He highlighted that the launch of the new logo and seven citizen-centric services is a testament to the same.

It is said that BSNL’s new logo symbolizes strength, trust, and accessibility. The green and white arrows surrounding India emphasize the company’s expansive nationwide reach, while the vibrant orange backdrop signifies warmth and inclusivity. The bold tagline ‘Connecting Bharat‘ highlights BSNL’s unwavering mission to bridge the digital divide by offering a modern, reliable telecom network that connects both urban and rural India.

Seven Customer-Centric Services

  • Spam Blocking Solution– automatically filters out phishing attempts and malicious SMS and creates a safer communication environment for users without the need to issue alerts to customers, ensuring seamless and secure communication for all users.
  • BSNL National WiFi Roaming– BSNL is launching a first-of-its-kind seamless Wi-Fi roaming service for its FTTH customers, enabling high-speed internet access at BSNL hotspots at no extra charge, thus minimizing data costs for users.
  • BSNL IFTV– BSNL’s fiber-based intranet TV service offers 500+ live channels and Pay TV through its FTTH network. This service will be accessible to all BSNL FTTH subscribers without additional charges. The data used for the TV viewing will not be consuming the FTTH Data pack.
  • Any Time SIM (ATS) Kiosks– Automated SIM kiosks allow users to purchase, upgrade, port, or replace SIMs on a 24/7 basis, leveraging UPI/QR-enabled payments with seamless KYC integration and multi-lingual access.
  • Direct-to-Direct Service– India’s first Direct-to-Device (D2D) connectivity solution converges satellite and terrestrial mobile networks to deliver seamless, reliable connectivity. This groundbreaking technology is particularly useful in emergency situations and isolated regions and can enable UPI payments in such areas.
  • Public Protection & Disaster Relief as a solution– BSNL’s scalable, secure network for disaster response is India’s first guaranteed encrypted communication for government and relief agencies during crises, enhancing national disaster management capabilities. The robust network design guarantees uninterrupted connectivity and also uses innovative drone-based and balloon-based systems to extend coverage during disasters.
  • First Private 5G Mines– BSNL introduces reliable, low-latency, 5G connectivity for mining operations in partnership with C-DAC, leveraging Made-in-India equipment and BSNL’s technological expertise. This service enables advanced AI and IoT applications, in underground mines and large opencast mines which require high-speed low latency connectivity, such as safety analytics, real-time remote control of AGVs, AR-enabled remote maintenance, fleet tracking & optimization, etc

Along with this new logo and service, the company has also become the talk of the town as it has also unveiled dispensing ATMs for BSNL 4G SIM cards. Now to get a BSNL SIM card one does not have to run to a store or an exchange anymore. BSNL Unveiled a SIM vending machine at IMC 2024, a customer can use the BSNL self-care app and they will be allowed to procure the SIM card at any time with the vending machine.

It is said that these machines will be set in areas with lot of traffic such as railway stations and airports in order to enhance the accessibility of customers.

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