Brands may provide their customers with an immersive, lag-free, and highly engaging advertisement using this ad type. The 3D images and films are realistic thanks to the 5G network’s lightning-fast speeds and low latency.
Who has Airtel Partnered with for immersive VR advertising?
Bharat Airtel has collaborated with SonyLIV and PepsiCo for developing and demonstrating the potential of this prototype during the Indian Mobile Congress.
The first immersive Virtual Reality (VR) advertising powered by 5G was unveiled by Bharti Airtel today.
Brands will now access new immersive advertising methods via the Airtel Thanks app’s ad structure. With the conventional advertising platform, immersive advertising is not possible.
The 3D images and films are realistic thanks to the 5G network’s lightning-fast speeds and low latency. Brands may provide their customers with an immersive, lag-free, and highly engaging advertisement using this ad type. Airtel
According to App Annie research, the Indian advertising market is now in turmoil since the country’s 750M+ mobile users use their devices for an average of about 5 hours daily.
Brands are increasingly turning to creative mobile-first ad formats to engage with this next-generation audience, grab their attention, and spread awareness due to dwindling attention spans.
At the Indian Mobile Congress conference, the CEO of Airtel Digital, Mr. Adarsh Nair, commented on this by saying, “The major benefit of 5G is that it allows us to accomplish more with low latency. We are using this technology to develop the first immersive VR advertising ever produced in India, providing businesses with a direct line of communication with customers in a mobile-first market.”
This technology allows brands to provide their consumers with interesting, immersive, and customized experiences. App Annie research, the Indian advertising market is now in turmoil since the country’s 750M+ mobile users use their devices for an average of about 5 hours daily.
Brands are increasingly turning to creative mobile-first ad formats to engage with this next-generation audience, grab their attention, and spread awareness due to dwindling attention spans.
